| خلاصه مقاله | Introduction: Epidemic outbreaks significantly impact human lives and sometimes lead to changes in people's lifestyles. Consequently, during epidemic outbreaks, educational interventions are provided to assist individuals in facing crises. However, there is insufficient evidence regarding the effectiveness of these educational methods. Therefore, the present study was conducted with the aim of evaluating the effectiveness of training methods for the public during epidemic outbreaks of contagious diseases from the perspective of the people and experts.
Methodology: The present study was a qualitative study conducted using a phenomenological approach in 1401 (Solar Hijri calendar) in East Azerbaijan Province. The target group of this study consisted of officials from the education and health promotion department, medical education specialists, e-learning experts, faculty members from various educational groups, health education and promotion specialists in the deputy health department, and other healthcare providers in related fields involved in public education during epidemics. The data collection method involved semi-structured interviews conducted using a pre-designed interview guide to achieve data saturation. In each interview, with the participants' consent, their perspectives were recorded and immediately transcribed after each session. Additionally, note-taking was done during the meetings and interviews. The sampling method utilized was purposive and snowball sampling to select participants. The data were analyzed using content analysis.
Results: In the current study, interviews were conducted with 10 experts in the field of health education for the public. According to the participants, the most practical and effective sources for educating the public were mass media (television and radio) and social networks. Additionally, according to the interviewees, the most commonly used and effective method for delivering education to the public were instructional animations and message dissemination. The majority of the interviewees suggested that the Ministry of Health should take responsibility, with key proposed tasks including timely provision of updated education, overall policy-making, and building trust among the public. According to the interviewees, the strength of educating the public lies in utilizing media platforms and virtual spaces for message dissemination and education. The main weaknesses identified for educating the public during the COVID-19 pandemic were delays in preparedness and education delivery, inconsistency in the provided education, and the absence of a designated authority. The primary suggested strategies by the participants of this study for enhancing the effectiveness of public education included involving educational experts in policymaking for public education and building trust among the public.
Conclusion: Based on recent experiences in pandemic outbreaks, particularly the COVID-19 pandemic, the importance of prior preparedness in all areas for crisis management and enhancing the effectiveness of interventions to reduce casualties and healthcare costs has been emphasized more than ever before. Therefore, the results of this study can serve as a guide for effective education of the public during widespread outbreaks of contagious diseases. Policymakers and senior healthcare managers can utilize these findings to enhance the effectiveness of the education provided by considering all aspects. |