| خلاصه مقاله | Introduction: Despite the health authorities' efforts to provide the public with education during epidemics of infectious diseases, there is insufficient evidence regarding the evaluation and effectiveness of these methods. Gathering people's perspectives on the provided education can offer policymakers valuable insights for managing intervention programs during crises and future epidemics. Therefore, this study aimed to evaluate the effectiveness of educational methods for the public during epidemic crises of infectious diseases from the people's perspective.
Methodology: This study was a descriptive cross-sectional study conducted in East Azerbaijan province in the year 1402 (2023). The target group consisted of individuals aged 15 and above who received education during the epidemic. The data collection tool was a questionnaire designed by the research team, consisting of 14 questions. The questionnaire was designed electronically, and its link was provided to the participants. The validity of the tool was assessed through expert opinions, content validity ratio (CVR), content validity index (CVI), and its reliability was determined using internal consistency (Cronbach's alpha) after conducting a pilot study on 40 participants. Convenience sampling method was used to select the participants. The collected data were analyzed descriptively by calculating means, frequencies, and medians using SPSS-16 software.
Results: A total of 193 individuals participated in the study, of which 70% were female. The mean age of the participants was 34.72 within the age range of 19 to 78 years. Most participants in the study (39.9%) had a bachelor's degree. According to the results, participants relied more on social networks (with an average of 4.74) compared to other educational resources for obtaining information. Furthermore, social networks and television were identified as more effective sources of information than other educational resources in terms of their impact on informational resources, with average scores of 4.45 and 4.44, respectively. Regarding the level of trust in information transmission methods, the education provided by healthcare workers was considered the most trusted educational resource with an average score of 4.04. According to the participants' perspectives, interviews with healthcare experts (with average score of 6.02) and face-to-face training provided by health professionals (with an average score of 5.99) were the most effective educational methods. The participants identified the lack of timely and sufficient information provision, inadequate educational facilities, and the presence of rumors during the COVID-19 epidemic as the main weaknesses of public education. The use of mass media and communication channels, as well as the involvement of healthcare personnel in providing education and information to the public, were mentioned as the key strengths by the participants. Increased utilization of healthcare specialists and the presence of honesty in providing information to the public were among the proposed strategies by the participants to enhance the effectiveness of public education during epidemics of infectious diseases.
Conclusion: Considering the existence of various resources and methods for providing information to the public during epidemic crises of infectious diseases, as well as the diverse preferences and thoughts among individuals in society, it seems that policymakers and senior managers in the healthcare system should develop a comprehensive program. This program should utilize diverse educational resources and emphasize the management and empowerment of social networks, television, and healthcare personnel. By doing so, they can maintain preparedness in responding to crises and enhance the effectiveness of various resources. |