| Platforms like information sharing, disseminating and acquiring based on users transactions are
provided by Microblogging sites. Nowadays microblogs are the main tools for people to send
their opinions to relatives, friends or the world quickly. This paper uses the Theory of planned
behavior to investigate and explain Tabriz University of Medical Sciences (TUOMS) students’
acceptance of Microblogging. A questionnaire was applied to collect data from students of
TUOMS' University, and the data were analyzed by SPSS V.16. After analysis, the results
demonstrate that Attitude toward the Behavior, Subjective Norms and Perceived Behavioral
Control has positive effects on behavioral intentions, and behavioral intentions also have positive
effects on user behavior. Overall, if students believe that Microblogging can help them increase
their Attitude toward the Behavior and their control, there is an increase in their intention to use
them. The findings of the study shall be useful to curriculum developers, Microblogging
practitioners, and educational policymakers. |