چاپ صفحه |  صفحه نخست سامانه |  چکیده مقاله |  نویسندگان |  دانلود مقاله | دانشگاه علوم پزشکی تبریز |
| نویسنده ثبت کننده مقاله | علی ایمانی |
| مرحله جاری مقاله | تایید نهایی |
| دانشکده/مرکز مربوطه | دانشکده مدیریت و اطلاع رسانی پزشکی |
| کد مقاله | 59219 |
| عنوان فارسی مقاله | Evaluation of Factors Affecting Sales of Prescription Medicines by Econometric Methods in Iran |
| عنوان لاتین مقاله | Evaluation of Factors Affecting Sales of Prescription Medicines by Econometric Methods in Iran |
| ناشر | 4 |
| آیا مقاله از طرح تحقیقاتی و یا منتورشیپ استخراج شده است؟ | خیر |
| عنوان نشریه (خارج از لیست فوق) | |
| نوع مقاله | Original Article |
| نحوه ایندکس شدن مقاله | ایندکس شده سطح سه – Scopus |
| آدرس لینک مقاله/ همایش در شبکه اینترنت | http://journals.tbzmed.ac.ir/PHARM/Abstract/PHARM_484_20121113235648 |
| Background: There are many factors that affect the prescribing of a medication. Among them, promotion of a medication by the pharmaceutical companies, the physicians’ knowledge base, and pricing are the most important. The objective of this study was to demonstrate how these parameters affect the prescribing behavior and determine their affects on the prescription process. Methods: In order to investigate the effect of price, advertisement, and the physician gender and age on the sales and prescribing process of three medicines, namely fluvoxamine, clopidrogrel and latanoprosta the pooling data method in econometrics (Panel data) was used. Results: We found that advertisement and medical insurance coverage for the medication had a significant positive effect on prescription of all three medicines. At the same time, a negative relationship was seen between increasing price and the frequency of prescription of a medicine. The gender and age of the physician also affected the behavior of prescribing. Moreover, we found out that advertisement has a direct effect on raising the demand and prescription of all the medicines. Conclusions: Health policy makers as well as pharmaceutical companies should consider the impact of advertisement and also the age and gender of the prescriber on the prescribing frequency of a particular medicine. |
| نویسنده | نفر چندم مقاله |
|---|---|
| علی ایمانی | سوم |
| مینا گلستانی | چهارم |
| نام فایل | تاریخ درج فایل | اندازه فایل | دانلود |
|---|---|---|---|
| PHARM-19-101.pdf | 1395/08/12 | 453884 | دانلود |
